Application Design | Project 1: Mobile Application Proposal

24 Sep 2025 - 15 Oct 2025 (Week 1-4)
Justin Cleon (0375523)
Application Design | Project 1: Mobile Application Proposal

2. Lectures

Lecture 1 : Introduction to Mobile Application Design

Why is Mobile Application Design Important?
Effective mobile application design is crucial in today's digital landscape. Well- designed apps provide:
 A seamless user experience
 Boosting engagement (the frequency of service interactions)
 Retention
 Overall customer satisfaction

Laying the Foundation: Understanding Usability
 Defining Usability
How effectively and efficiently a user can accomplish their goals. It encompasses factors like learnability, efficiency, memorability, and user satisfaction.

 Applying Usability Principles
To ensure that an application's design is reached to the needs and behaviors of its target users.

 Conducting Usability Testing
Observing users as they interact with the application

 Developing Practical Skills
Combination of theoretical knowledge and practical, hands-on experience, includes developing proficiency in design tools, prototyping techniques, and user research methodologies.

Importance of Mobile in the Digital Era
 Ubiquity of Smartphones 
 Mobile-First Approach
 Shift in User Behavior
 Competitive Advantage

Designing For Mobile: Embracing The Unique Challenge
 Limited Screen Real Estate
Prioritize content and interactions to ensure a clean, uncluttered user interface.

 Diverse Device Capabilities

 Contextual Awareness
Consider factors like the environments and situation

Applying User-Centered Design (UCD)
 In-depth User Research
 Design
 Evaluation


Lecture 2 : The Art of User-Centered Design

User-Centered Design
UCD is the overall philosophy that considers the needs of the residents (users), provides framework and the foundation to to create a product.

User Experience Design
UX design focuses on the functionality, ensuring a smooth and functional interaction.

User Interface Design
UI design deals with the aesthetics and finishes of the interior, brings the user experience to life visually.

User-Centered Design Process
 Discover/Analysis: Business requirements and user personas
 Define: Ideation and experience mapping
 Design: User experience and user interface
 Validate: Usability testing, prototype validation, and minimum viable product (MVP)
 Develop: Production

ROI of UCD
 Improve Credibility: Trust in the system
 Increase Exposure: Traffic/audience size and return visitors
 Improve Performance: Ease of use
 Reduce Resources Burden: Developments time, maintenance and redesign cost

UI & UX Comparison
 Focus
UI: Entire user experience
UX: Visual elements

 Scope
UI: Research and usability
UX: Visual elements

 Deliverables
UI: Create user persona, sitemaps and wireframes
UX: Mockups and prototypes


Lecture 3 : Usability

What is Usability?
 Effectiveness, efficiency, and success of a user in utilizing a product or design
 How well users can achieve their goals, how quickly they can learn it
 Concerned with user needs and context
 Measurable

Common Usability Pitfalls
 Complex Interfaces
 Confusing Navigation
 Lack of Clear Calls to Action (CTAs)
 Inadequate Error Handling

Key Principle of Usability
 Consistency: Navigation system, page layout, menu structure, font, typography, and branding
 Simplicity: Effortless to use and crystal clear communication
 Visibility: Clarity, hierarchy, focus, and attention
 Feedback: Confirmation, clarity, guidance, and learning
 Error Prevention: Reduced frustration, increased efficiency, and improved accuracy


Lecture 4 : Card Sorting Method

What is Card Sorting?
 Method to understand how users group and categorize information, it helps determine an organization scheme that aligns with the user's mental models
 The technique that inform the design of navigation menus, website or app architecture, and content strategy

Types of Card Sorting
 Open Card Sorting
• Closed Card Sorting
 Hybrid Card Sorting
 Remote Card Sorting (Miro, Figjam, or any tools online)


3. Project 1

Class Exercises: 
Redesigning the Boarding Pass Card
For this exercise, Mr. Sylvain asked us to form groups to redesign the boarding pass so that the information is clearer and more organized so that there is no confusion when looking at the boarding pass.

Figure 3.1  Singapore Airlines Boarding Pass

Figure 3.2 Boarding Pass Redesign Sketch for Singapore Airlines

Card Sorting
An activity of arranging cards based on an example. Here are the results of our group activity.

Figure 3.3 Card Sorting


Mobile Application Proposal Slides


4. Feedback

Week 1
General Feedback : First, I consulted with Mr. Sylvain about which app to improve or redesign, and showed him some examples. Then, Mr. Sylvain was interested in the idea of ​​redesigning the laundry app.

Week 2
General Feedback : Mr. Sylvain provided feedback on the progress I had shown and then explained what I should do next.

Week 3
General Feedback : Everything goes well, continue to complete the rest of the presentation.

Week 4
General Feedback : There are no classes this week because Mr. Sylvain is sick and unable to teach.


5. Reflection

Working on this assignment helped me understand which parts of an app might be lacking and how to create a user-centered design, starting from what important aspects to consider when developing an app. Mr. Slyvain explained that designing an application is not just about the appearance, but also about meeting the needs of the user. And this module provides me with knowledge for better projects in the future.



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