Application Design | Project 2: UX, UI, IXD Design Document

22 Oct 2025 - 19 Nov 2025 (Week 5-9)
Justin Cleon (0375523)
Application Design | Project 2: UX, UI, IXD Design Document

2. Lectures


Lecture 5 : Introduction to User Experience Research

User Research
The process of understanding user behaviors, needs, and attitudes through various observation and feedback collection methods.

Role of UX Design
 Helps understand user' behavior, goals, motivations, and needs
• Reveals how users currently interact with a system and identifies their pain points
 Understanding user emotions during interaction is crucial
 Ensure that the design process is grounded in user understanding, leading to more effective and user-centered designs

UX Researcher Duties
 Developing coherent research methodologies
 Selecting and recruiting targeted end-users for research endeavors
 Conducting individual interviews with clients
 Utilizing data analysis tools to enhance consumer products
 Collaborating closely with the product team to steer future directions

When makes UX Research good?
 Design process: Involving end users
 User feedback: Listening to users
 Approaches: Avoiding biases by considering diverse user perspectives
 Participation: Actively engaging with personal involvement

Integrating UX Research
Integrated throughout the concept (understanding), iterative design (assumption make and feedback), and launch phases of a product (adjustments and insights).

The value of UX Research
Minimizes uncertainty and clarifies what users want and need so it will benefit user, business, or product.

The 5 Steps of UX Research
 Objective: What are you going to make
 Hypotheses: Make assumptions based on our users
 Methods: What approaches we choose
 Conduct: How to process the data
 Synthesize: Address the knowledge gaps

UX Research Method
 Qualitative: Use before making the app to understand user needs
 Quantitative: Use when testing, want to measure satisfaction


Lecture 6 : Affinity Mapping

Split/Merge Grouping
5+ = Split data into more groups
3-4 = Nice, it means there is a theme
1-2 = Worth exploring
0 = Something that we miss

Persona
A rich description of a user.

What is The Purpose of Having a Persona?
 Understanding user needs in crafting problem statements
 The role of personas in design decision-making

Why Use Personas?
 Summarize the research
 Stretch the team's horizon
 Align the vision
 Focus

How Many Personas?
 Main persona: Share the most common goals and needs (represents the 80%)
 Secondary: Specific goals and needs (less involved users)
 Secondary/tertiary: Another user, performing other function


Lecture 7 : User Persona Notes

Split/Merge Grouping


3. Project 2



4. Feedback

Week 1
General Feedback : 

Week 2
General Feedback : 

Week 3
General Feedback : 


5. Reflection





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