Application Design | Project 2: UX, UI, IXD Design Document
22
Oct
2025
-
19
Nov
2025
(Week
5-9)
Justin
Cleon
(0375523)
Application Design | Project 2: UX, UI, IXD Design
Document
Table
of
Contects
1.
Instructions
2. Lectures
Lecture
5
:
Introduction
to
User
Experience
Research
User
Research
The
process
of
understanding
user
behaviors,
needs,
and
attitudes
through
various
observation
and
feedback
collection
methods.
Role
of
UX
Design
• Helps
understand
user'
behavior,
goals,
motivations,
and
needs
•
Reveals
how
users
currently
interact
with
a
system
and
identifies
their
pain
points
• Understanding
user
emotions
during
interaction
is
crucial
• Ensure
that
the
design
process
is
grounded
in
user
understanding,
leading
to
more
effective
and
user-centered
designs
UX
Researcher
Duties
• Developing
coherent
research
methodologies
• Selecting
and
recruiting
targeted
end-users
for
research
endeavors
• Conducting
individual
interviews
with
clients
• Utilizing
data
analysis
tools
to
enhance
consumer
products
• Collaborating
closely
with
the
product
team
to
steer
future
directions
When
makes
UX
Research
good?
• Design
process:
Involving
end
users
• User
feedback:
Listening
to
users
• Approaches: Avoiding
biases
by
considering
diverse
user
perspectives
• Participation: Actively
engaging
with
personal
involvement
Integrating
UX
Research
Integrated
throughout
the
concept
(understanding),
iterative
design
(assumption
make
and
feedback),
and
launch
phases
of
a
product
(adjustments
and
insights).
The
value
of
UX
Research
Minimizes
uncertainty
and
clarifies
what
users
want
and
need
so
it
will
benefit
user,
business,
or
product.
The
5
Steps
of
UX
Research
• Objective:
What
are
you
going
to
make
• Hypotheses:
Make
assumptions
based
on
our
users
• Methods:
What
approaches
we
choose
• Conduct:
How
to
process
the
data
• Synthesize:
Address
the
knowledge
gaps
UX
Research
Method
• Qualitative:
Use
before
making
the
app
to
understand
user
needs
• Quantitative:
Use
when
testing,
want
to
measure
satisfaction
Lecture
6 & 7:
Affinity
Mapping & Personas
Split/Merge
Grouping
5+
=
Split
data
into
more
groups
3-4
=
Nice,
it
means
there
is
a
theme
1-2
=
Worth
exploring
0
=
Something
that
we
miss
Persona
A
rich
description
of
a
user.
What
is
The
Purpose
of
Having
a
Persona?
• Understanding
user
needs
in
crafting
problem
statements
• The
role
of
personas
in
design
decision-making
Why
Use
Personas?
• Summarize
the
research
• Stretch
the
team's
horizon
• Align
the
vision
• Focus
How
Many
Personas?
• Main
persona:
Share
the
most
common
goals
and
needs
(represents
the
80%)
• Secondary:
Specific
goals
and
needs
(less
involved
users)
• Secondary/tertiary:
Another
user,
performing
other
function
Lecture 8 : Site Map & User Flow
What is Site Map?
A footprint showing how each page relates to the web/app's hierarchy. It guides the user's attention and organizes content meaningfully.
Site Map
• Visual representation of site/ app content organization
• Hierarchy of nodes represent the pages
• Arrows and line indicate relationship between web pages/ app interface
• With card sorting insight you can create your content in site map
What is User Flow?
The user's path to finish a specific purpose. It includes each step, from the starting point to the endpoint.
User Flow
• Visual representations of all interactions a user has on your site/App
• Design efficient task completion
• Concentrate on the specific actions users take within a product to accomplish something.
• There can be multiple branches in a user flow, depending on the choices a user makes at different points.
• Help designers understand how users interact with a product, identify potential issues, and optimize the user experience for better usability and efficiency.
3. Project 2
Class Exercises:
Testing Interview Questions & Online Surveys
Hello, my name is Justin. I'm currently a student at Taylor's University working on user research for an application redesign project, called Speed Queen, which is a popular brand in laundry equipment. Would be willing to take part in a short interview. Your insights would be very valuable for my project.
Interview Questions:
1. Have you ever used any laundry service before?
• If yes, what kind of services do you use?
• If not, how do you usually manage your laundry?
(If they've never used it, end the interview here as it may not fit the inclusion criteria.)
2. How often do you manage your laundry?
3. How do you prepare before you go to the laundry?
4. What are the most challenging or time-consuming parts of doing laundry for you?
5. Have you ever had an issue (e.g., lost clothing, damage, delay) with a laundry service?
6. How do you usually feel once your laundry is done?
7. How much are you willing to pay (and under what conditions) for features like same-day pick-up, garment-tracking, eco-friendly detergent, or premier service?
8. What social or cultural factors influence how you do your laundry?
Online Surveys:
User Persona
We were asked to create user persona to help us later create user personas for the application.
.png)
Figure 3.1 User Persona (Food Delivery App)
User Journey Map
We were asked to create user journey map.
.png)
Figure 3.2 User Journey Map (Food Delivery Rider)
User Flow
We were asked to make a user flow based on the personas we had previously created.
.png)
Figure 3.3 User Flow (Food Delivery Rider)
User Research Presentation Slides
4. Feedback
Week 5
General Feedback : Mr. Sylvain was briefing us about Project 2.
Week 6
General Feedback : For survey questions, we can get their honesty, so try to ask something they wouldn't answer in an interview.
Week 7
General Feedback : Explain when I conducted the interview, what I found, what went well, what went wrong, rather than explaining the method.
Week 8
General Feedback : Everything goes well, continue to complete the rest.
Week 9
General Feedback : Explore the app's diverse resources, find the features that interest you most, and combine them to create original works of art. (Pinterest, Mobbin, Behance, Dribbble, etc.)
5. Reflection
For this project, I studied user research which is the most important stage in app creation to study user experience and create user-centered designs. I also learned to understand user personas which can be used anywhere in research. Additionally, I also understand how card sorting and sitemaps help in app development by filtering content and deciding what to include in the app.
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